What's it to Ya?


What's The Hook? seeks to document the changes in Red Hook by exploring the question "What does Red Hook mean to you?" What is the very first image you have when you hear Red Hook, Brooklyn? Send it to us …..go on from there .

Is Red Hook the sum of its history, or is it the potential the future holds? Is it how we play, how we work, or how we get around? Is it our friends and our families, our homes or our workspaces? Is it the views or the light, the architecture or the gardens, the dawn or the dusk, the construction or the rubble. Is Red Hook about loss, or gain, or change itself? What is changing? What has changed? What is new? What is particular to Red Hook? What will never change?

Red Hook has always inspired documentation. H.P Lovecraft's "The Horror at Red Hook," Elia Kazan's On the Waterfront, Hubert Selby Jr.'s Last Exit to Brooklyn, Gabriel Cohen's Red Hook and Matty Rich's Straight Outta Brooklyn have all tried to capture a neighborhood that has always been beautiful and threatening, magnetic and repulsive, comforting and confining.

The purpose of What's The Hook? is to encourage participants and viewers to remember, reflect, and redefine the neighborhood. The diverse images will provide a window into what Red Hook means to the individual photographers. Equally important, What's The Hook? hopes that these images will inspire conversations among residents and visitors alike.